This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

To make the digestion of this policy easier, we have created the questions below. Clicking on the question will navigate you to where the applicable answer is on the page.

Privacy Policy


What person information do we collect from our site visitors?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.

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When do we collect information? 

We collect information from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.

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How do we use your information?


We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

      • To improve our website in order to better serve you.

      • To allow us to better service you in responding to your customer service requests.

      • To administer a contest, promotion, survey or other site feature.

      • To quickly process your transactions.

      • To send periodic emails regarding your order or other products and services.

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How do we protect your information?

LuJu Books is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

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How do we use cookies and other tracking tools?

We use first-party and third-party cookies on our site, using session and persistent modes to measure necessity and functionality. 

The first-party cookies we use are:

  • ForceFlashSite, measured by session. Its purpose is to force the server to display the non-mobile version and avoid redirecting to the mobile site.

  • hs, measured by session. Its purpose is security-related.

  • XSRF-TOKEN, measured by session. Its purpose is security-related.

  • svSession, measured by persistent mode (up to two years). Its purpose is to identify unique visitors and track a visitor's session.

  • SSR-caching, measured by session. Its purpose is to indicate how this site was rendered.

The third-party cookies we use are Google analytics & PayPal. We use Google Analytics to track user's experience within the site. We use PayPal for the secure processing of financial data. Please follow the links below to view their policies.



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How can site visitors withdraw their consent?

If you would like to opt out of being tracked by Google Analytics across all websites, visit this link:

You can learn more about disabling cookies from your internet browser by following one of these links:

If you don't want us to process your data anymore, please send an email to You can also send a letter to our physical mailing address:

LuJu Books

P.O. Box 9451

Asheville, NC 28815

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How often do we update your privacy policy?

It's important to us that we stay abreast with the most ethical considerations, industry standards, and applicable laws, rules, and regulations. If we make updates to this policy, those amendments will be published here, so please check back frequently. To make it easier for you to find this policy, a link is provided in the footer of the website, which accompanies each page.  

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For local Asheville libraries and schools: If you would like to request a free book, please email with the EIN of your 501c3, and we will mail you a title of your choice.


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© 2019 LuJu Books